Audi is preparing automotive retail for the future and complementing its dealer network with a new format – Audi City.
The brand’s entire model line-up is presented fully digitally in a compact space. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities. Thanks to groundbreaking media technology, Audi now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full.
Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be presented individually in order to make innovations understandable on an intuitive level.
Together with our partner RTT we were mainly responsible for conception and development of the AudiCity Powerwall. Through the phases we iterated different (prototyping) approaches for the functionality and the appearance of the Powerwall, which – in the end – lead us to the current sophisticated solution.
Audi AG / RTT AG
- Conception, development and prototyping of the Audi City Powerwalls